EMDR Therapy

The EMDR Therapy Clinic

Auckland & Online

Welcome to the EMDR Therapy Clinic

We offer Evidence-Based EMDR Therapy

Virtual EMDR Terapy Clinic now open!
The EMDR Therapy Clinic Auckland & Online
The EMDR Therapy Clinic - EMDR Therapy Auckland
About EMDR Therapy

Understanding how healing happens

Process the Past. Stabilise the Present. Prepare for the Future.

EMDR (Eye Movement Desensitisation and Reprocessing) therapy is an evidence-based treatment shown to be highly effective for trauma, PTSD, anxiety, and related difficulties. It works by helping the brain process distressing experiences so they no longer feel overwhelming or disruptive.
The EMDR Therapy Clinic

What is EMDR therapy?

Watch the video below for an introduction to EMDR therapy by the EMDR International Association.
EMDR Therapy Treatment Focus

What EMDR therapy can help with

EMDR therapy has proven helpful in the treatment of:

  • Trauma and Post-Traumatic Stress Disorder (PTSD)

  • Childhood abuse and neglect

  • Accidents and physical injuries

  • Anxiety disorders (including generalized anxiety)

  • Panic attacks

  • Phobias and specific fears

  • Depression

  • Grief and loss

  • Obsessive-Compulsive Disorder (OCD)

  • Addictions and compulsive behaviours

  • Stress from work, relationships, or life transitions

  • Sleep disturbances and nightmares

  • Performance anxiety (e.g., public speaking, sports)

  • Low self-esteem and negative self-beliefs

  • Emotional regulation difficulties

  • Dissociation or feeling “detached”

  • Relationship difficulties caused by past trauma

  • Life-changing events such as divorce, illness, or relocation

  • Moral injury or guilt/shame from past actions

How EMDR therapy works

The Adaptive Information Processing model

The Adaptive Information Processing (AIP) model is the foundation of EMDR therapy. It is based on the understanding that the brain is naturally wired to process experiences in a way that promotes learning, healing, and adaptation. Most of the time, our memories are stored in an organised way that allows us to learn from them and move on.
However, when something overwhelming or traumatic occurs, this natural process can be disrupted. Instead of being stored as a regular memory, the experience can remain unresolved in the brain and body, along with the original images, emotions, physical sensations, and negative beliefs from the event. As a result, certain triggers in the present can feel as if the past is happening all over again.
EMDR therapy helps to resolve these memories and restore the brain’s natural ability to process and heal. Using bilateral stimulation through guided eye movements, sounds, or tactile stimulation, EMDR therapy activates the brain’s information processing system so that distressing experiences can be reprocessed and stored in a more adaptive way. The memory does not disappear, but are resolved losing its raw intensity and no longer causes the same emotional or physical disturbances.
Through this process, EMDR therapy supports the brain in integrating past experiences more effectively, helping people feel calmer, safer, and more resilient in their daily lives.
How EMDR therapy works

The 3-Pronged Approach in EMDR Therapy

EMDR therapy follows a structured approach that helps you heal from past experiences and build a stronger emotional foundation for the future.

Past Events

We begin by identifying and reprocessing distressing memories that are at the root of current issues. By targeting these memories, EMDR therapy reduce their emotional charge and change how they affect your present life.

Present Triggers

Next, we work on the situations in your daily life that still cause stress, anxiety, or negative reactions. EMDR therapy helps you respond more calmly and confidently to these current challenges.

Future Events

Finally, we prepare you for the future by strengthening positive beliefs and building mental "blueprints" for how you want to handle upcoming situations. EMDR therapy helps you feel more empowered and resilient to handle future situations.
How EMDR therapy works

The 8 Phases of EMDR Therapy

Eye Movement Desensitisation and Reprocessing (EMDR) therapy follows a structured, eight-phase approach designed to help individuals process and heal from traumatic or distressing experiences. Each phase plays a vital role in ensuring the therapy is safe, effective, and tailored to your individual needs.

1. History Taking

In the first phase, your therapist gathers a detailed understanding of your history, current symptoms, and therapeutic goals. This includes identifying specific memories or experiences to target during EMDR. This phase also helps assess whether EMDR is the right fit for you.

2. Preparation

This phase focuses on building trust and helping you understand the EMDR process. Your therapist will introduce calming techniques and coping strategies to ensure you feel safe and supported before processing begins.

3. Assessment

Here, the specific memory to be targeted is activated. Your therapist will identify the visual image related to the memory, associated negative beliefs, emotions, and body sensations. You'll also identify a positive belief you'd like to associate with the memory.

4. Desensitisation

Using bilateral stimulation (often eye movements, tapping, or tones), your therapist guides you through sets of stimulation while you focus on the distressing memory. This process helps reduce the emotional charge of the memory and promotes adaptive processing.

5. Installation

The goal of this phase is to strengthen the positive belief identified earlier. As the distress associated with the memory decreases, the therapist helps you focus on integrating a more empowering and realistic belief.

6. Body Scan

Even after cognitive and emotional shifts, the body can hold residual tension. In this phase, you'll be guided to notice any lingering physical sensations related to the memory. If needed, additional processing is done to release them.

7. Closure

Each session ends with closure to ensure you feel grounded and stable. Whether the memory was fully processed or not, the therapist will guide you through calming techniques and ensure you're safe to return to daily life.

8. Re-evaluation

At the beginning of the next session, your therapist will check in on previously processed memories, current symptoms, and how you’re feeling. This helps determine if further work is needed or if it's time to address new targets.
How EMDR therapy works

What happens during EMDR therapy sessions?

EMDR therapy is structured to help you feel safe while gradually processing distressing memories. Each session builds on the last, using bilateral stimulation and reprocessing to reduce emotional intensity and strengthen positive beliefs.

First Session

The first session involves history-taking and preparation. We’ll explore your background, clarify therapy goals, identify targets memories or experiences for reprocessing and introduce grounding techniques.

Second Session

From the second session, we begin the reprocessing phase. Through bilateral stimulation, we focus on specific memories and experiences, helping your brain naturally reduce distress and develop more balanced, adaptive perspectives.

Follow-up Sessions

In follow-up sessions we review how the processed memories feel, strengthen positive beliefs, and, if needed, return to further processing of additional material.

Closure

As EMDR therapy comes to a close, we focus on consolidating your progress and reinforcing positive coping strategies, ensuring you feel confident and equipped to maintain your wellbeing moving forward.
How EMDR therapy works

The Role of Resource Development

Before starting trauma reprocessing, EMDR therapy focuses on resource development. This stage emphasises building the skills and inner strengths that help you feel safe and supported throughout the process. It may involve learning grounding techniques, strengthening positive memories, or developing calming strategies you can use both inside and outside of sessions.
Resource development is an essential part of EMDR therapy because it ensures you have the tools to manage distress that may arise. It creates a strong foundation so that, when you begin processing difficult memories, you can do so in a safe and effective way.
How EMDR therapy works

Becoming aware

By noticing triggers, memories, thoughts, emotions, and bodily sensations, EMDR therapy opens the door to change.

Triggers

Identify situations or cues that provoke distressing memories, thoughts, or emotional responses.

Images & Memories

Record mental images, flashbacks or memories linked to distressing experiences.

Cognitions

Note beliefs or thoughts about yourself, others, or the world when recalling distressing events.

Emotions

Observe feelings experienced in response to triggers to better understand emotional reactions.

Sensations

Notice physical sensations in the body associated with recalling distressing experiences.
How EMDR therapy works

Will EMDR Therapy Work for Me?

EMDR therapy has been shown in research and clinical practice to help many people reduce the impact of trauma, anxiety, and other distressing experiences. However, it’s important to know that EMDR therapy may not be effective for everyone. Individual responses can vary depending on many factors, including your personal history, current circumstances, readiness for therapy, and the nature of the difficulties you’re facing.
At the EMDR Clinic, we work with you to assess whether EMDR therapy is a good fit for your needs. If it isn’t the right approach, we can discuss alternative options or complementary strategies to support your wellbeing.
Testimonials about EMDR Therapy

What Our Clients Say

At The EMDR Clinic, we are privileged to witness the courage and resilience of our clients as they move through their healing journeys. Here’s what some have shared about their experience with EMDR therapy.
V. B
“EMDR helped me process past trauma that I had carried for years. I finally feel lighter and more present in my everyday life.”
M. Bezuidenhout
"EMDR has been an incredible experience. I felt supported, safe, and empowered throughout the process. I would wholeheartedly recommend EMDR therapy to anyone navigating trauma, self-doubt, or emotional overwhelm. It’s a powerful, evidence-based approach to healing—and it works."
M. S
“I can now think about my past without feeling overwhelmed. EMDR therapy has been life-changing.”
Specialists in EMDR Therapy

Meet Our Experienced EMDR Therapy Practitioners

Our team of highly trained EMDR therapists provides professional, evidence-based care to support healing from trauma, anxiety, and other mental health challenges. Our therapist brings specialist training, clinical expertise, and a compassionate approach to help clients achieve lasting change.

Dr JC Coetzee, PhD | Clinical Psychologist

Dr JC Coetzee is a Clinical Psychologist with over 23 years of experience and specialist training in Eye Movement Desensitisation and Reprocessing (EMDR) therapy from the University of Otago. At The EMDR Therapy Clinic, he focuses on trauma recovery, PTSD, anxiety, depression, and addiction, using EMDR therapy as a leading evidence-based approach. Dr JC provides in-person EMDR therapy at his Auckland clinics in Milford, Ponsonby, and Parnell, as well as secure online EMDR therapy sessions across New Zealand.
EMDR Therapy Pricing

Pricing

EMDR therapy fees differs between online/virtual EMDR therapy and in-person EMDR therapy.
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In-Person

EMDR Therapy

$245.00

  • 50 - 60 min Session
  • Auckland
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Online

EMDR Therapy

$210.00

  • 50 - 60 min Session
  • Online
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Contact the EMDR Therapy Clinic

Have a question?

Reach out today to learn more about EMDR therapy and how it could help you. Whether you prefer in-person EMDR therapy or online EMDR therapy, we are here to support you.
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