EMDR SPORT · How It Works

How EMDR
SPORT Works

EMDR SPORT is a structured, evidence-based protocol that works directly at the level of how memories are stored in the brain, permanently resolving the psychological material that limits performance.

The Science

The Working
Memory Model

EMDR therapy is grounded in the Adaptive Information Processing (AIP) model, which holds that psychological difficulties arise from memories that were not fully processed at the time of the experience. These memories remain stored in an isolated, unintegrated form, retaining the original emotions, physical sensations, and beliefs from the moment they were formed.

When a person encounters a situation that resembles the original experience, such as a high-pressure moment, a critical audience, or a similar competitive environment, the unprocessed memory activates. Intrusive material from the past floods into conscious awareness, consuming the cognitive resources needed for optimal performance in the present.

When the relevant memory remains unprocessed, the brain cannot distinguish between what is a past threat and a present situation.

Triggering Event
High-Stakes Performance Moment
Working Memory Intrusion
Unprocessed Memory Activates
Cognitive Resources Depleted
Choke · Freeze · Underperform
↓   EMDR SPORT   ↓
Memory Reprocessed
Limiting Memories Processed · Optimal Performance

EMDR SPORT resolves the intrusion at its source, the unprocessed memory, rather than managing its symptoms.

Negatively processed memories are why people choke, freeze, or underperform when under pressure.

The problem is not their skill level. It is the unprocessed memory hijacking their working memory in the moment that matters most.

The EMDR SPORT Process

Four Phases of
Performance Transformation

01

Identify the Root Cause

We locate the specific memory, belief, or experience driving the performance block, such as a humiliating defeat, an injury, the yips, or a critical coach. EMDR SPORT targets the origin, not just the symptom. Using the three-pronged approach, we identify past experiences that planted the problem, present triggers that activate it, and future scenarios where resolution needs to hold.

02

Bilateral Stimulation

Guided eye movements, tapping, or pulsators engage both brain hemispheres simultaneously, activating the brain’s natural memory-updating system. The client holds the target memory in mind, including its image, emotion, body sensation, and associated belief, while the bilateral stimulation allows processing to unfold. The brain does the work; the therapist facilitates and monitors.

03

Reframe & Reprocess

Limiting beliefs such as “I always choke,” “I’m not good enough,” and “I don’t deserve to win” are directly targeted and replaced with accurate, empowering cognitions through EMDR therapy’s installation phase. The negative belief stored with the memory is updated. The client’s relationship to the experience changes at a fundamental level, not just intellectually.

04

Install Optimal Performance State

We amplify the client’s optimal performance state, anchoring confidence, focus, and physical mastery at the level of the brain’s memory system so it holds when it matters most. The resource installation phase embeds positive performance states to draw on when performing under pressure.

The Mechanism

Bilateral Stimulation:
How Memory Updating Works

The core therapeutic mechanism in EMDR therapy is bilateral stimulation, the rhythmic, alternating activation of the left and right sides of the brain. During processing, the therapist guides the client through a series of bilateral movements while they hold the target memory in mind. This dual-attention process appears to mimic the memory consolidation that naturally occurs during REM sleep, allowing the brain to reprocess and integrate previously stuck material.

Research suggests bilateral stimulation reduces the emotional intensity and intrusiveness of targeted memories while preserving factual content. The client retains the learning from the experience but is no longer held hostage by its emotional charge.

Eye Movements using a Light Bar

A moving light bar guides smooth, consistent lateral eye movements while the client holds the target memory in awareness. The most studied form of bilateral stimulation, it allows precise pacing across sets and is particularly effective for sustained processing sequences.

Pulsators

Handheld devices that deliver gentle alternating vibrations, left hand then right. Pulsators provide tactile bilateral stimulation without requiring the client to track movement visually, making them ideal for clients who prefer to keep their eyes closed during processing.

Auditory Tones

Alternating tones delivered via headphones, left ear then right. Provides the same bilateral effect without requiring physical movement, useful in online sessions or where other forms of bilateral stimulation are not suitable.

The Standard Protocol

The 8 Phases of
EMDR Therapy

1

History & Treatment Planning

Comprehensive assessment of the client’s performance history, significant experiences, and current blocks. Target memories are identified and sequenced for processing.

2

Preparation

The therapist establishes a safe therapeutic environment and equips the client with stabilisation techniques and resourcing strategies to manage activation between sessions.

3

Assessment

The target memory is fully activated. Its image, negative cognition, associated emotion, body sensation, and level of subjective distress are identified and rated on a scale from zero to ten as a baseline.

4

Desensitisation

Bilateral stimulation is applied while the client holds the target memory. Processing continues in sets until the memory’s emotional charge is fully resolved and the level of subjective distress reaches zero.

5

Installation

The positive cognition, the new accurate belief the client wants to associate with the memory, is strengthened and installed using additional bilateral stimulation.

6

Body Scan

The client scans their body for any residual tension, discomfort, or activation related to the memory. Any remaining somatic material is processed before the session closes.

7

Closure

The session is brought to a stable close. If processing is incomplete, the therapist uses containment techniques to ensure the client leaves in a settled, resourced state.

8

Re-evaluation

At the start of the next session, the previously processed material is re-assessed to confirm consolidation. New targets are identified and the cycle continues until the treatment plan is complete.

Why EMDR SPORT Is Different

EMDR SPORT vs
Conventional Approaches

Most psychological approaches to performance work at the level of conscious thought, teaching people to reframe, reattribute, or manage their psychological responses. EMDR SPORT works differently. It resolves the source rather than managing the symptom, producing changes that are durable under the conditions that matter most: competition, pressure, and fatigue.

Dimension Conventional Approaches EMDR SPORT
Level of change Conscious thought and behaviour Memory storage and emotional processing
Mechanism Coping, reframing, habit formation Bilateral stimulation, memory reprocessing
Durability Requires ongoing practice and rehearsal Structural, does not require maintenance
Under pressure Strategies can break down in competition Changes hold because the memory is resolved
Session count Ongoing, often indefinite Typically 3 to 12 sessions for significant change
Requires insight Yes, understanding is central to the work No, processing occurs without verbal analysis
The EMDR Therapy Clinic · Auckland & Online

Ready to remove
what’s holding you back?

Dr JC Coetzee · PhD · Clinical Psychologist · Advanced EMDR Therapy Specialist